|Posted by strategicvisionlimited on November 25, 2011 at 7:15 PM|
Consumers Say Companies Should Do More to Solve World Problems
85% of consumers expect companies to become actively involved in solving social and environmental challenges and 72% of consumers does not think that companies are working hard enough to solve these issues.
- 44% say they'd punish irresponsible companies
- 51% of consumers say they'd reward responsible companies by choosing to buy their products
- 53% say they'd pay a 10% premium for a product produced in a responsible way
All three figures are up substantially from last year.
So doing good in the world can in addition to give the company a better image also give the company more loyal and happier customers who might be willing to pay a slightly higher price for a product produced in a more responsible way.
However, "only 20% trust companies when they communicate about their social/environmental commitments and initiatives" so 'doing good in the world' and addressing these issues needs to be more than a PR-exercise.
Strategic Vision Limited